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Brand Authority*
"First Direct"
May 2018
Kalicube.pro brand authority scores are updated on the first day of every month.
First Direct
First Direct
Understanding*
First Direct
Credibility*
| First Direct | |
|---|---|
| Credibility* | 96/100 |
| Understanding* | 84/100 |
| Brand Authority * | 90/100 |
First Direct - Bank
First Direct is a telephone and internet-based retail bank in the United Kingdom, a division of HSBC Bank plc. First Direct has headquarters in Leeds, West Yorkshire, England, and has 1.35 million customers.
First DirectOther brands in the category: /Finance/Banking
Virgin One Transfer Wise Transfermate Tesco Bank Starling Bank Revolut Receipt Bank Rbs Natwest Monese Ibanfirst Afrasia Bank Ulster Bank Triodos Shawbrook Scottish Friendly Santander Rbs Payzone Payza Lloyds Bank Investec Hsbc Global Exchange First Direct Fidelity Danske Bank Currencyfair Citi Bank Cc Bank Bank Of Scotland Bank Of England Atom Bank Al Rayan Bank Aldermore W Bank Ing Direct Ing Direct Hsbc Fortuneo Ferratum Tsb La Banque Postale Société Générale Bnp Paribas Coventry Building Society Boursorama Paypal Paypal Sainsburys Bank Santander Consumer Sydbank Caxton Fx Youinvest Vanquis Moneycorp Fairfx La Caixa Cater Allen Rci Bank Swift MoneyOther brands in the category: /Finance/Credit & Lending
The Money Shop Natwest Kalixa Afrasia Bank Vanquis Ulster Bank Shopper Discounts And Rewards Santander Rci Bank On Stride Nram Midland Credit Lloyds Bank Hsbc First Direct Fair For You Coventry Building Society Cleardebt Citi Bank Cc Bank Cater Allen Bank Of Scotland Atom Bank Ing Direct Ing Direct Hsbc Fortuneo Ferratum Tsb La Banque Postale E Rewards Burlington Group Sta International Choice Finance Danske Bank Money Santander Consumer Sumup Swift Money Rbs Funding Solutions Lcl Quidco Homeserve Tesco Bank Ybs Avios Sofinco Ezbob Callcredit Triodos Virgin One Close Brothers W Bank Boursorama Banque AccordBrand Authority for First Direct = 90%
How that compares:
| Brand Authority * | % of Brands in this slice | |
|---|---|---|
| 0 to 10 | 0,78% | Very Very Low |
| 10 to 20 | 38,75% | Very Low |
| 20 to 30 | 32,29% | Low |
| 30 to 40 | 3,64% | Acceptable |
| 40 to 50 | 3,26% | Good |
| 50 to 60 | 6,54% | Very Good |
| 60 to 70 | 7,21% | Excellent |
| 70 to 80 | 5,21% | Leading Pack |
| 80 to 90 | 2,25% | Leading Brand |
| 90 to 100 | 0,07% | No Comment :) | Kalicube.pro brand authority scores are updated on the first day of every month. |
Kalicube's Brand Authority for First Direct is calculated based on the following factors
- The level of presence of First Direct in Google's Knowledge Graph
- The online buzz around "First Direct"
- The quality of the results Google returns for queries explicitly about "First Direct"
- The relevance of the results Google returns for queries explicitly about "First Direct"