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Brand Authority*
"First Direct"

May 2018
Kalicube.pro brand authority scores are updated on the first day of every month.

Brand Authority*
First Direct


First Direct
Understanding*


First Direct
Credibility*
First Direct
Credibility* 96/100
Understanding* 84/100
Brand Authority * 90/100
First Direct
First Direct

First Direct - Bank

First Direct is a telephone and internet-based retail bank in the United Kingdom, a division of HSBC Bank plc. First Direct has headquarters in Leeds, West Yorkshire, England, and has 1.35 million customers.

First Direct

Brand Authority for First Direct = 90%
How that compares:

Brand Authority * % of Brands in this slice
0 to 10 0,78% Very Very Low
10 to 20 38,75% Very Low
20 to 30 32,29% Low
30 to 40 3,64% Acceptable
40 to 50 3,26% Good
50 to 60 6,54% Very Good
60 to 70 7,21% Excellent
70 to 80 5,21% Leading Pack
80 to 90 2,25% Leading Brand
90 to 100 0,07% No Comment :)
Kalicube.pro brand authority scores are updated on the first day of every month.
Online reputation for First Direct = <em>[[INSERTSCORE]]%</em>See the aggregate review rating for First Direct >>

Kalicube's Brand Authority for First Direct is calculated based on the following factors

  1. The level of presence of First Direct in Google's Knowledge Graph
  2. The online buzz around "First Direct"
  3. The quality of the results Google returns for queries explicitly about "First Direct"
  4. The relevance of the results Google returns for queries explicitly about "First Direct"

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