Louisa Frahm is SEO editor at the Los Angeles Times. Before coming to The Times in June 2019, Frahm sharpened her editorial SEO skill set at Time Inc., TMZ, Yahoo! and E! Entertainment. She grew up in San Diego and graduated from the University of Colorado at Boulder in 2012. When she’s not learning the ins and outs of Google, she’s pursuing her insatiable passion for pop culture. A baby boomer in a millennial body, she’s convinced her soul was born in 1949.