What is a Featured Snippet?

What is a Featured Snippet

From Google: For some searches, Google provides a quick answer or summary with a content snippet from a relevant website. These featured snippets are most likely to show up when your search is in the form of a question.

About featured snippets

Featured snippets are in a special box at the top of your search results (SERP) with a text description above the link. If you search with the Google Assistant, featured snippets might also be read aloud.  Most featured snippets only contain one listing. 

Featured snippets include:

  • Information quoted from a third-party website
  • A link to the page
  • The page title
  • The URL of the page

The quoted content in featured snippets can be a paragraph, a list or set of steps, or a table.

How featured snippets are chosen

Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request.

Learn how the featured snippet algorithm works at Bing (article on Search Engine Journal). Go >>


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.