Brand SERP Glossary

Google’s Knowledge Graph: trusted sources

What are Google’s trusted sources for the Knowledge Graph?

Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard at has compiled a list of sources Google cites in knowledge panels which serves as a proxy for gaining some visibility… see the list here


Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand... in any industry :)

News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs :