Brand SERP Glossary

Brand SERP – Explanation

What is a Brand SERP?

Simply put, it is what appears on Google (or Bing or another search engine) when someone searches your brand name. Examples are: Prospects, investors, partners, clients, journalists, job candidates, readers, subscribers…
Most people will search for your brand at some point before or during their working relationship with you.
What they see when they search your brand name is vital. Their perception of your brand when that first page displays is a factor that could very well tip the balance in the decision they are making about doing or continuing to do business with you. Brand SERP illustration


Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand... in any industry :)

News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs :