Kalicube Tuesdays with Adam Helweh and Jason Barnard

The Human Journey: Engaging the Connected Customer

What does it mean to be a connected customer? The control of the customer journey has shifted from brands into the hands of connected customers. Customers continue to rely more and more on technology to discover products/services, make purchasing decisions, communicate with brands, and influence others. How can a business meet customers along this shifting, digitally-driven journey to create human connections and drive business results? understand what influences the behavior and expectations of connected customers and give them exactly what they need.

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Organised by Kalicube in partnership with Wordlift


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.