Kalicube Tuesdays with Bill Slawski and Jason Barnard

Entities and Knowledge Panels

Bill Slawski talks with Jason Barnard about the relationships between entities, knowledge panels and their place on the SERP.

This episode is a special edition inspired by this article by Bill on Search Engine Journal.

How might queries that trigger structured information cards change over time? When does a search engine decide that it should show a knowledge panel in response to a query? What words in a query will trigger that knowledge panel? Where do knowledge panels come from? How are they changing? The list of questions I have is endless 🙂

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By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.