Kalicube Tuesdays with Danny Goodwin and Jason Barnard

Updating content as an SEO strategy

Danny Goodwyn talks with Jason Barnard about updating content as an SEO strategy.

Search Engine Journal launched an SEO strategy based on updating older articles. The final numbers are not yet in, but Danny tells me it has been a roaring success. My guess is that it has pushed up rankings for existing keywords, expanded the range of keywords pages rank for, increased CTR from the SERP, reduced bounce rate, increased time on site… and probably more besides. This reads like an SEO’s dream 🙂

Scheduled for 22nd September at 19H CET.
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By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.