Kalicube Tuesdays with Dr. Lori Baker-Schena and Jason Barnard

Building Your Personal Leadership Brand

We all know that organizations create brands to distinguish themselves in the marketplace. HOWEVER, what successful marketers must also do is develop a personal, professional LEADERSHIP brand for themselves.

A leadership brand conveys one’s identity and distinctiveness as an entrepreneur and business owner. And while your reputation is about your past, your leadership brand is about who you are now and who you want to be in the future.

Scheduled for 27 April 2021 at 18 H CEST (Paris)

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Organised by Kalicube in partnership with Wordlift


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.