Kalicube Tuesdays with Mike Blumenthal and Jason Barnard

How Review Attributes Work in Local SEO

Review Attributes – The Biggest Change to Reviews in a Decade
Google Review Attributes are a feature that allows consumers to leave a “critical” or “positive” quality rating with their reviews in a few short clicks. This is available to almost all service based businesses and is the biggest change to Google reviews in 8 years!

Google review attributes are available in Display and Maps, but once published in a review you can only see them in Search. Do not confuse these with Place Topics, which are machine learning/artificial intelligence assessment of the critical themes in reviews; which often retrieve/generate irrelevant categories.

There are variations of attribute choices available by industry and the combinations will always include 1&2 :

  • Quality,
  • Professional,
  • Value,
  • Responsive,
  • On Time,
  • Reliable,
  • Clean,
  • Communication

Next three questions: what does this mean for Google results, user perception and local SEO strategy?

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Organised by Kalicube in partnership with Wordlift


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.