How Review Attributes Work in Local SEO
Review Attributes – The Biggest Change to Reviews in a Decade
Google Review Attributes are a feature that allows consumers to leave a “critical” or “positive” quality rating with their reviews in a few short clicks. This is available to almost all service based businesses and is the biggest change to Google reviews in 8 years!
Google review attributes are available in Display and Maps, but once published in a review you can only see them in Search. Do not confuse these with Place Topics, which are machine learning/artificial intelligence assessment of the critical themes in reviews; which often retrieve/generate irrelevant categories.
There are variations of attribute choices available by industry and the combinations will always include 1&2 :
- Quality,
- Professional,
- Value,
- Responsive,
- On Time,
- Reliable,
- Clean,
- Communication
Next three questions: what does this mean for Google results, user perception and local SEO strategy?
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