Kalicube Tuesdays with Navah Hopkins and Jason Barnard

Conversion Rate Optimization Made Fun

Conversion rate optimization (CRO) is the art and science of ensuring the right message reaches the right user (as well as understanding why those messages got the user to become a customer). Join us for a discussion on how to apply CRO methodology into all aspects of digital marketing, so that you’re able to get all digital marketing channels working together towards your profit and victory. We’ll cover:

Which experiences are predisposed to help a customer convert and which ones might fall short.

How to build in collaborative workflows and engaging experiences so your team can cohesively speak to your prospects and customers.

Accessible ways to actively apply CRO including a/b tests, audience cultivation, and workflows that might need to change off of Google/Facebook’s privacy updates.

If you’re accountable for your brand’s demand generation, an agency with clients complaining about ROI, or a star wars/marketing nerd, this is the session for you!

Scheduled for 13 April 2021 at 17 H CEST (Paris)

Book your place (free) >>

Set a reminder on YouTube >>

Organised by Kalicube in partnership with Wordlift


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.