Kalicube Tuesdays with Pinar Ünsal and Jason Barnard

Cultural Differences In Digital Marketing

Do you want to expand your business into a different country, but you don’t know where to start and how to get going internationally with your digital marketing efforts? How do you tackle cultural differences and what areas do you have to particularly pay attention to? What do regional holidays, religion and special occasions have to do with your digital marketing success?

We’ll be talking about all of this and why it is important to pay attention to cultural differences and search behavior/intent for your target markets abroad.

We’ll cover topics like localization and additionally give some examples of cultural faux pas in digital marketing that will make the attendees smile. So, please join us & Keep smiling!

Scheduled for 16 February 2021 at 17 H CET (Paris)

Book your place (free) >>

Set a reminder on YouTube >>

Organised by Kalicube in partnership with Wordlift


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.