Kalicube Tuesdays with Yaagneshwaran Ganesh and Jason Barnard

Building Brand Narrative

Narratives are the most important part of content marketing that not many people tell you. Keywords, ranking, and traffic volume means nothing if people don’t believe in your vision, story, and direction. And get this, not everyone can be an innovator or be operating in a blue ocean.

So, in a sea of similar products or products that solve problems in the same ballpark, feature parity is of course table stakes. But, the narrative and belief system you build is the differentiator. The most believable story wins. And then if the Google Knowledge Panel also supports your story, it’s game on!

Scheduled for 18 May 2021 at 19 H CEST (Paris)

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Organised by Kalicube in partnership with Wordlift

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.