Measuring Brand Authority. What is Brand Authority ?
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Measuring Brand Authority.

What is Brand Authority ?

Brand Authority is a measurement of the confidence Google has in its understanding of a brand and the credibility that the brand has in Google’s eyes. We have developed an algorithm that measures Brand Authority - we call that measurement Kaliscore.

Currently tracking the Kaliscore of 31,635 brands.

My Apologies. The Data is Currently not available.

Due to heavy commitments on this series of webinars with SEMrush, I have temporarily closed public access to the data.

I am continuing to collect and analyse the data. If you need access to specific information, please do get in contact through LinkedIn.

Kaliscore Example
An example of the progression of Kaliscores across an industry