The Google Shaped Web
#SEOisAEO with Barry Adams at #SEOisAEO
In the pub, just before the second day of the Takeitoffline unconference. Barry hates AMP and is an attempt by Google to force the web to conform to their vision of the web. Now they are getting involved in Wordpress, and we should be very worried (especially when we get words like PWAMP). A commercial company should not be the organisation that decides how the web works - because they will do what is best for their bottom line, not what is best for the web. Google is an advertising company with 90% dominance and should be regulated. They started wanting to make the web a better place, but are now a company looking to make money. We dig into how the European Directive may pan out for news sites. Although they are playing hardball on the EU directive, and the recent updates have impacted the publishers enormously (and cost them dearly), Google are trying to be more political with the publishers. Then onto what business models might work for news publishers - not a one-size-fits-all. I vaguely float the idea of calling him Happy Barry. Then onto Google breaking the Social Contrat, and the ins-and-outs of permission to scrape. Conclusion - Barry chirpily says that Google don't feel they owe anyone anything.
Release date Saturday 19 October 2019