Human Centered Data Driven Content
#SEOisAEO with Elmer Boutin at #pubcon
Google, Bing and Amazon have a user-centric design perspective, and we tend to forget that. We should pull and analyse the data to discover the real pain points of our potential clients rather than use our instincts since we are all biased, and our content will therefore be biased.
Release date Monday 14 October 2019