BrightonSEO - April 2019

Content Creation for Voice #SEOisAEO with Alina Ghost at #BrightonSEO

We discuss Alina’s name and how much we both learn from our respective podcasts before getting down to the nitty gritty. Content and strategy for voice search. Voice search saves time and time is our currency. Brilliant. Dan Shure suggests is a fan of providing multiple formats for content so that you have the right format at the right time for users. Text and audio, perhaps video… then I get predictably overexcited by Dan Shure’s name. Speakable content, accessibility (where I do a terrible Simon Cox impersonation), images, then APIs (companies will need to develop them to feed these devices). Lastly, we swerve into push notifications, specifically on voice. Warning – I talk too much in this episode. Poor Alina is very polite about it.


Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand... in any industry :)

News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs :