Dancing With Google (Andrea Volpini with Jason Barnard)

Andrea Volpini with Jason Barnard at BrightonSEO April 2019

Andrea Volpini talks with Jason Barnard about dancing with Google.

Andrea Volpini describes a dance between machines and humans that means much of what we see is really a semi-automated approach to SEO. Absolutely brilliant insights. Brilliant enough to stop me talking too much, for once 🙂 A cycle of a machine and humans correcting, stimulating and teaching each other. Never forget that everything comes down to two humans communicating and the machine is simply a go-between. Then we go onto agentive technology, so I now understand what the term means. And Andrea shares his research into having a machine finding new search terms and intent through an agentive dance. We both agree that machine learning applied to SEO is a fantastic area, and that Andrea knows a lot more than I do. Semantic text similarity, RNN networks… what is he talking about?


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.