Structured Data and Google #SEOisAEO with Kenichi Suzuki at #BrightonSEO

Kenichi is a leading SEO blogger in Japan. I put him right on the spot with questions about FAQ and Q&A markup – he sets me straight – Q&A is for user-generated content. For FAQ the debate whether we should have single page for all FAQ or multiple pages. Google is still experimenting, so there is no conclusive answer. Although he makes a great point for putting multiple FAQ on one page. Kenichi goes onto JobPosting, citing Google case studies. Then onto Event markup. And over to which is the #1 search engine in Japan. Clue: not Google. But Google nonetheless. Confused? I was! So much so that I suggest eating hot soup with your finger

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.