BrightonSEO - April 2019

The Low down on International SEO #SEOisAEO with Felipe Bazon at #BrightonSEO

Felipe came out of the sewers to do SEO. We then get off to a bad start by disagreeing about the role of answers in SEO. But then he convinces me he has a great point of view. For a converting strategy, you will need to create different content for different countries and different cultures. We swap stories about the specifics of Spanish and French countries. Felipe tells me that ‘basic is advanced’ and I tell him that ‘getting to simple is a complex process’. Mention of French SEO Olivier Andrieux who runs a site dedicated to investigating featured snippets and analyse what Google can and cannot digest. Felipe takes that into a more strategic sphere with the idea of building brand using featured snippets (with a boxing example). Then takes a swerve over to SEO as a marketing discipline rather than a tech one. We should be talking to the CMO, not the CTO. Brand searches are key. Drive those, and you both drive a better SEO strategy, AND convince the CMO that you are performing. Then we get enthusiastic about getting the SEO and PPC teams together. And I wangle my way to a conference in Brazil, despite the fact that I forgot they speak Portuguese.


Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand... in any industry :)

News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs :