Nobody seems to know where that magic figure of 7 touchpoints come from… Daniel suggests it used to be 5.4 just to dialogue with a brand. With the advent of the internet, and the explosion of information that number is quickly approaching 20. As brand we are getting drowned out by the noise. Intelligent use of remarketing is now absolutely vital so you are front of mind at time of purchase. Aiming at bottom of funnel is like asking someone to marry you on the first date.
Daniel gets a whole football team of touch points… and the Brand SERP is the striker who scores the goal. Luckily for me.
We also discuss the rebranding for the podcast, but didn’t figure out the new name 🙁