Chiang Mai SEO

The traffic light sales process #SEOisAEO with Daniel Hunjas #chiangmaiseo

Daniel explains his analogy between traffic lights and the sales process. When selling, we often have a tendency to speed up at a yellow light, and that is the wrong thing to do – a yellow light is an objection, so you should slow down and take the time to explain to the potential customer… Daniel advises taking people to their pain points right from the start, which reduces churn and avoids wasting everyone’s time. Some lovely quotes “solutions hold no value, they only derive value from the problems they solve”, “tension is the chemistry of sales”…. this is the day I switched from being an SEO to being a marketer. Thanks Daniel.

Daniel on LinkedIn


Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand... in any industry :)

News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs :