Google’s Reaction to the Link Tax (Andrea Volpini with Jason Barnard)

Andrea Volpini with Jason Barnard

Andrea Volpini talks with Jason Barnard about Google’s reaction to the link tax.

Google formalised its reaction to the Link Tax on 23rd September. I was a bit confused. Luckily Andrea Volpini has already figured it out and gives me the rundown / lowdown on the EU copyright Directive, Google’s reaction to it and the practicalities for publishers… Google News publishers are opted in by default, other publishers are opted out by default. Search Console gives publishers he means to control this. Schema markup is the solution if you want to opt-in and yet keep your rich results. Could this perhaps even be an opportunity to take control of our content? Brilliant !


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.