Growing a Digital Agency (James Norquay with Jason Barnard)

Once again I get the pronunciation of someone’s name wrong. How does James Norquay find clients: referrals, conferences, content promotion… and a little SEO 🙂 Keep a good customer base. Never have one single client who represents more than 10% of your income. Next how to hire great staff. Conferences, job sites, Facebook groups… Enthusiasm, a personality that fits in to the team, motivation… I decide we are talking about ranking factors for getting jobs. The first year is always going to be really tough. Surviving the first 3 years is key. Then you are rolling. After 8 years, 80% of Jame’s job is networking. Great clients are hard to find and bad clients and easy to find.


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.