On and Offline Marketing Combined #SEOisAEO with Amy Annetts at #copycon19

Amy comes from the offline marketing world – having started back in advertising in the 90s, we have a great conversation about how relevant traditional marketing is to SEO/AEO. We get interrupted by the (very tuneful) Federation Bells in Birrarung Marr park, but quickly get back on track (well, Amy does). In the old days it was all very simple. And it still is, when you dig down to the root of what we are trying to do – connect to customers. Many companies looking to market online today are quickly overwhelmed, but they need not be. Amy gives great insights into how to gently and effectively bring offline businesses online. Back to basics, get excited about traditional marketing and put the heart back into marketing. Brilliant!


Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand... in any industry :)

News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs :