Bad Promotion Kills your Content. It doesn’t need to.

Alexandra Tachalova with Jason Barnard at Digital Olympus 2019

Alexandra Tachalova talks with Jason Barnard about how to not let bad promotion kill your content.

Write less, promote more… build organic traffic, get links, avoid the spike of hope. I learned how i can MUCH better promoting the #SEOisAEO podcast, which is rather cool :p) Outreach is the future (and Alex offers some advice about tools to use). Linkbuilding is and will remain fundamental, but too often overlooked. Watch out Neil Patel, Alex is coming up fast on your shoulder! In terms of content, think about ongoing content – a guide with chapters, for example. Or a podcast ! Also a bit of cheeky back scratching goes on and I beg for a link from Digital Olympus. I stop the conversation the moment Alex agrees with my analysis of the situation…

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.