Tactics for Growth #SEOisAEO with Lukasz Zelezny at #DigitalOlympus

Lukasz is a drum and bass DJ… so we discuss how many SEOs were once musicians / in the arts. I discover that Lukasz loves stories and adores metaphors – through which he shares super tips for pushing your SEO (reasonably) easily. Lukasz finds a lovely balance between digging dep, and doing simple things that bring quick results that keep your clients happy. The Snapshot method. Gap Analysis. Lukasz shares his favourite WordPress plugins. I share Wordlift with him and he goes off to investigate. We both get excited about reducing flowery content – be honest, direct, straight to the answer. And we end with a big fat smiley agree-fest !

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.