Anders Hjorth talks with Jason Barnard about DIY marketing and the empowerment age.
We start with a discussion about sunglasses, then quickly move onto InOrbit2019 in Slovenia and some great advice from Ian Anderson Gray and Dennis Wu – create a one minute video. now. Going into people’s houses to do their paperwork in France (sounds creepy to me, but isn’t … and is a ‘thing’, apparently). Administrative Phobia is a thing too, and ZenCafé is going to help people with that problem. Interestingly, InOrbit2019 and ZenCafé is the (strange) combination that pushed Anders into DIY marketing and inspired him to embrace the empowerment age. Anders brilliantly takes DIY Marketing to the next level live on screen (you’ll need to watch the YouTube video). Onto the fear of looking stupid (Anders and I got over that a long time ago 🙂 We get a bit sidetracked with Paul McCartney (and I sing a Beatles song). Anders goes on to sing a Danish love song adapted for LinkedIn (who wouldn’t want to hear THAT ?)Andre Then back on track with a video a day to promote on social media. Anders’ motto – Do It Yourself, I have no clue I will try. Brilliant. I make the worst Bing/Google joke ever. Another great quote from Anders. The more you try yourself, the better you will be at hiring people to do it for you. Anders answers the question “What is perfect?” (wow !). Then he tells me where innovation from. And that rotten food is the way forward in Digital Marketing. Makes sense to me. Go figure ! Finally, your marketing budget can be 150 €. And Money can’t buy you love.