Four Horsemen of the Apocalypse #SEOisAEO with Rand Fishkin at @yoastcon

Throw your old inbound marketer’s playbook out the window. Social is walled in, Google Organic is staying on the SERP, influencers don’t deliver and web advertising trending to zero. Rand shares some rather good ideas about how to adapt to this new world. Oh, and watch out for the Green Pants.