Building Online Community

David Markovich with Jason Barnard at Global Marketing Day 2019

We start talking about building community. David gives some great tips – he has 22,000 people in his genius online community who share 50,000 messages a month, so he knows what he’s talking about. he points out we all have a community whether we know it or not. We talk about implicit and explicit communities, then have a debate about the word ‘crumbs’. But then David turns the table on me brilliantly by asking about the red t-shirt… and the second half is him getting me talk about the digital nomad lifestyle and the podcast. My initial thought was to only publish the first half. But David does a great job as interviewer, so I left it all. Warts and all ! At the end Susan Westwater (the previous podcast guest) joins in because she thinks we are just having a chat (and not recording a podcast). Finally, right at the end, we end with a Mexican standoff.

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.