Findability and Discoverability (John Paul Sherman with Jason Barnard)

John Paul Sherman with Jason Barnard at PubCon Las Vegas 2019

John Paul (JP) Sherman talks with Jason Barnard about findability and discoverability.

Jason Barnard and John Paul (JP) Sherman discuss both findability and discoverability = matching user intent with information or content that they want. Quickly. On and offline. Grocery stores, for example. We end up trying (and succeed) to shoehorn the idea into punk music and Dada movement.


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.