Human Centered Data Driven Content

Elmer Boutin with Jason Barnard at PubCon Las Vegas 2019

Elmer Boutin talks with Jason Barnard about human centered data driven content.

Google, Bing and Amazon have a user-centric design perspective, and we tend to forget that. Jason and Elmer Boutin discuss how we should pull and analyse the data to discover the real pain points of our potential clients rather than use our instincts since we are all biased, and our content will therefore be biased.

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.