For once someone gets all over excited about brand SERPs. I manage to keep reasonably quiet and let him talk, despite the fact I am over excited about it too. He actually does proper SEO audits on all terms that contain the brand name, and gives some super duper insights we should all be taking note of. So go out and manage your branded searches. Easy win, and vitally important.
By Jason BARNARD
Jason Barnard has over 2 decades of experience in digital marketing.
He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.More about Jason →