Are PWAs the future, or just a fad

Aleyda Solis with Jason Barnard at SearchY Paris 2019

PWA is an acronym for Progressive Web Applications. They tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems… Plus both Google and Bing have put their weight behind PWA. Aleyda and Jason discuss where this is taking us.

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.