Search & Shopping – where are we going in ads? (Anders Hjorth with Jason Barnard)

Anders Hjorth with Jason Barnard at SearchY Paris 2019

Anders Hjorth talks with Jason Barnard about how to search and shop using ads.

The only economic model for voice search so far is “sell the device”. How are things evolving, and where are Microsoft, Google, Amazon, Facebook and Apple going next?

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Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.