Crawl Budget and Speed (Chris Simmance with Jason Barnard)

Chris Simmance with Jason Barnard at SEMrush Live Prague 2019

Chris Simmance talks with Jason Barnard about crawl budget and speed.

We start with beards – Chris Simmance has his in the build stage. Chris tells me not to grow a beard. So that is exactly what I did 🙂 Make your site easily crawlable and use your server logs to optimise the crawl using beautiful spreadsheets. Find the robot holes and fix them using signposting. Intriguingly, Chris uses Screaming Frog for log files and Site Bulb for crawling. He is a fan of equity sculpting, when it it done well, and gets excited about TTFB and sitespeed. Onto music instrument sites (Thomann is dreamland for musicians, according to me) and how complex they are. A bit on JavaScript, then we end with the concept of perception of speed and seemingly instantaneous siteloading – in the blink of an eye (340 ms).


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.