Evergreen Googlebot #SEOisAEO with Barry Schwartz at #SMXLondon

An episode that is fresh news – ironically about evergreen Googlebot 🙂 Its implications for crawling, Javascript rendering. A bit of a chat about what the User Agent is likely to be. Martin Splitt gets a mention for his mythbusting videos. Then onto Google Discover and content / ads on their homepage taking Google away from ‘the do-no-evil Google way’. And a bit of a chat about the ‘disappearing spam team’. Barry beautifully catches me out with my own comment about being careful not to generalising from a specific example. We end with Larry Page setting himself up for a fall back in 1999. Recorded at SMX London 21 May 2019.

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.