Take it Offline Brighton

Google Bugbears and Gremlins #SEOisAEO with Simon Cox at #takeitoffline

Why should we respect web standards when Google doesn’t even respect those who DO respect them? There are more invalid sites on the web than valid. I suggest 98% with absolutely no supporting evidence. Simon wants a reward system for well-built sites. I suggest that there maybe an indirect ranking benefit. Simon refutes rather deftly. He then moves on to getting inaccessible US results on Google UK. More and more US sites are blocking EU visitors due to GDPR, money-saving and copycatting. The bugbear goes further to include a rant about US-centric results. Next onto the homepage deindexing issue – 6 days to fix a bug is simply too long. Are Google losing control with the AI stuff they are pushing out? Simon suggests that Google’s AI is all string and sticky tape with Homer Simpson in charge. Then onto a gremlin about structured data. Apparently Screaming Frog have a great validation tool (that I didn’t know about)… and he loves their customer support (and Hover’s). Google is a slow, giant corporate beast with internal politics and infighting. Along the way, he sneaks in some French.


Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand... in any industry :)

News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs :