Take it Offline Brighton

The Semantic Web from 2000 to 2019, and Beyond #SEOisAEO with Andrea Volpini at #takeitoffline

This conversation packs in a phenomenal amount of fascinating information about linked data, knowledge graphs, AI, machines… Andrea started working on semantic web technologies back in 2000 – so Andrea has been expecting the web to transition from being page based to being entity based for 20 years (see also Bill Slawski and Sergey Brin). All three have waited patiently for a long time and were starting to get impatient 🙂 I then get unreasonably excited at the mention of Tim Berners Lee and his web of meanings. I find out that AI is hungry for data (as opposed to angry with data, as I had understood after a few beers the previous evening). Building a knowledge graph is a way to transfer the knowledge you have in a specific domain to the world, and in that sense it is much like a webpage. Andrea foolishly mentions the move from Mobile first to Data first… so I push him to look into the future, and he brilliantly comes up with a lovely concept of Solidarity first and ‘the web of solidarity’, which sounds really cool to me. We finish off with a chat about DBpedia Bus, Norvig, Chomsky … and the possibility of telepathy further down the line!


Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand... in any industry :)

News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs :