The Cost of Doing Nothing (Jerry West with Jason Barnard)

Jerry West with Jason Barnard at Ungagged Los Angeles 2019

Jerry West talks with Jason Barnard about the cost of doing nothing.

Slightly uncomfortable moment at the start. I then try to be professional. Not sure if I carry it off. Jerry West tells me how great UnGagged is. Then we move onto doing something – the small things effectively. And then the 5 things people can start to do to move your business forwards. A lot of it is simple common sense. And we miss that more often than not. Jerry gives me a good lip twitch that is now a ‘thing’ 🙂 Jerry answers the question as to how much it can cost to flip a switch. Then onto swapping goat stories.


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.