Conversational and conversion copy (Kate Toon with Jason Barnard)

Kate Toon with Jason Barnard at YoastCon 2019

Kate Toon talks with Jason Barnard about conversational and conversion copy.

Batman and Robin, unique selling points, understanding the audience, emotional issues, matching problems to solutions…

Kate makes an incredibly good job of clarifying all this

Stunningly brilliant !


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.