Four Horsemen of the Apocalypse #SEOisAEO with Rand Fishkin at @yoastcon

Throw your old inbound marketer’s playbook out the window. Social is walled in, Google organic is staying on the SERP, influencers don’t deliver and web advertising trending to zero. Rand shares some rather good ideas about how to adapt to this new world. Oh, and watch out for the Green Pants.


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.