Four Horsemen of the Apocalypse

Rand Fishkin with Jason Barnard at YoastCon 2019

Rand Fishkin talks with Jason Barnard about Digital Marketing Strategy.

Throw your old inbound marketer’s playbook out the window. Social is walled in, Google organic is staying on the SERP, influencers don’t deliver and web advertising trending to zero. Rand Fishkin shares some rather good ideas about how to adapt to this new world. Oh, and watch out for the Green Pants. Rand talks about internet marketing, including social, influencers and no-click SERPs – all dressed up as the Four Horsemen.

What you’ll learn

  • 00:01 Introduction to Rand Fishkin
  • 01:02 Discussing “Lost and founder by Rand Fishkin”
  • 02:03 Empathy is the most important skill for a marketer
  • 02:47 Why should we be self-aware?
  • 04:26 The Four Horseman of web marketing
  • 05:08 Removal of social media reach
  • 06:56 Google as the second horseman
  • 07:30 Is influencer marketing working?
  • 08:35 Web advertising ROI is trending to zero
  • 09:35 Levels of traffic and what is most appealing
  • 10:16 Building a rapport before selling
  • 11:33 Engagement trumps price of an advert on platforms such as Facebook
  • 13:06 The 3 marketing flywheels
  • 13:50 The smart marketer’s battle plan
  • 15:45 Driving traffic and engagement back to your own site

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.