Measuring Reputation #SEOisAEO with Regine le Roux at @yoastcon

Régine gives us a great view of how to measure brand (or personal brand) reputation over time. She then enthusiastically encourages us NOT to stick our head in the sand and face up to the realities of our reputation. then goes further and suggest that we share our reputation score (?!) and maintain an ongoing brand reputation strategy that accounts for all the important stakeholders (and not just the clients).

Lastly, she insists that we manage our reputation proactively so that we are safe when the paw paw hits the fan 🙂

By Jason BARNARD

Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.