The Challenges of Digital PR campaigns #SEOisAEO with James Brockbank at @yoastcon

  • Links are like nuclear waste.
  • Links have less value than before penguin.
  • PBNs no longer work.
  • Mentions have no value.
  • Relevant links are gold

Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links.

Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !


Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand... in any industry :)

News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs :