James Brockbank talks with Jason Barnard about the challenges of digital PR campaigns.
- Links are like nuclear waste.
- Links have less value than before penguin.
- PBNs no longer work.
- Mentions have no value.
- Relevant links are gold
Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links.
Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !