A lovely conversation where we cover mentions, links, linkless links, the knowledge graph, brand SERPs and reputation. Sounds like a bit of a mix, but in fact it all makes a lot of sense. Thanks, Arnout !
By Jason BARNARD
Jason Barnard has over 2 decades of experience in digital marketing.
He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.