White Hat Affiliate Marketing (Dejan Mladenovski with Jason Barnard)

Dejan Mladenovski with Jason Barnard at DMA Melbourne

Dejan Mladenovski talks to Jason Barnard about affiliate marketing…. with a white hat on. Lovely conversation that gets me (back) on board with affiliate marketing.

For his current project Dejan never even thought about using a PBN network, nor bought a link… he got hit by Penguin back in the day and he knows how much that hurts.

He’s found a great niche – he creates an independent overview of the construction permit situation in Sydney. He creates quality, content that is truly helpful to his audience, ranks #1, attracts 25,000 visits a month and gets revenue from affiliate sales of products and services that are useful.

And apparently he has only 10% of the market in a niche market in just one city in Australia… the opportunity just in Sydney is enormous. Thinks about that across Australia, then the world… makes my eyes water 🙂

Quite surprisingly, we end talking about relationships, communities, and offline when doing online marketing (affiliate or not).

if you want to rank #1 on Google ask yourself “would someone recommend you”…. because that is essentially what Google is doing – recommending you to it’s clients. Brilliant.


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.