Using High Authority SEO for Personal Branding (Dennis Yu with Jason Barnard)

Dennis Yu with Jason Barnard at Kalicube Tuesdays

Dennis Yu talks with Jason Barnard about using high authority SEO for personal branding.

Kalicube Tuesdays welcomes the delightful Dennis Yu for its 17th edition.

In this podcast Dennis and Jason talk in depth on how to build a rich personal brand. Along the way they discuss the topic of mentoring young adults in digital marketing and how through these programmes can be nurtured.

With his experience working at Yahoo, Dennis offers a unique insight into how they developed alongside Google.

In partnership with Wordlift

What you’ll learn

  • 00:20 Introducing Dennis Yu
  • 01:01 Rebuilding a brand’s presence in Google’s Knowledge Graph
  • 02:42 The rewards of mentoring young adults
  • 06:32 Seizing opportunities
  • 08:30 Sometimes the experts do not know best
  • 09:04 Dennis Yu’s experience as a digital marketing mentor
  • 12:55 What does Dennis mean when he talks of personal branding?
  • 16:49 What makes a successful personal brand?
  • 19:40 Redefining personal branding
  • 20:28 Using WordLift to push entities into the Knowledge Graph
  • 20:58 Facebook ads and Dennis Yu
  • 24:12 Ranking in search and driving sales
  • 29:06 Google Vs. Yahoo: Why did Google win?
  • 32:57 How do you bring personal branding and high authority SEO together?

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Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.