Gaining Return on Relationship Whilst Being Good to People (Ted Rubin with Jason Barnard)

Ted Rubin with Jason Barnard at Kalicube Tuesdays

Ted Rubin talks to Jason Barnard about RoR (return on relationship).

Ted is famous for his mottos, including ‘Return on Relationship‘ and ‘Be Good to People’. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products.

He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary.

Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin.

Recorded live, Tuesday 28th July 2020 at 20:00 CET.
Watch now >>

In partnership with Wordlift

What you’ll learn

  • 00:50 Introducing Ted Rubin
  • 01:25 Entity based content models
  • 01:45 Linking through Google’s Knowledge Graph
  • 02:50 Why does Google not connect someone to a Knowledge graph?
  • 03:15 Brand SERP connections
  • 04:05 What is Photofy?
  • 05:24 The importance of empowering and encouraging employees
  • 06:00 When content sharing is okay even when credit isn’t given
  • 07:22 How ‘Return on Relationship’ and ‘Be good to People’ are associated to one another
  • 08:10 The value of (RoR) Return on Relationship
  •  09:40 Building a reputation
  • 10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment
  • 11:30 What does family bring to you?
  • 14:05 Why do we need to take back the word ‘friend’?
  • 14:40 The difference between becoming friends and simply being introduced
  • 16:00 How many different categories of friendships are there?
  • 16:58 Google Circles and why it failed
  • 18:05 Google tries to understand relationships between entities over time
  • 18:30 Engagement pushes content onto your Brand SERP
  • 19:10 Why engagement helps build a strong relationship
  • 20:45 How social media allows you to see how people are engaging with each other
  • 21:40 Learning how to communicate knowledgeably
  • 23:20 Where do people choose to interact and engage?
  • 24:45 The significance of being able to bring entities together
  • 25:00 Networking vs. Community building
  • 27:50 ‘Be Good to People’ goes beyond simply being nice

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Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.