Google Discover and Other Push Features

Jes Scholz with Jason Barnard at Kalicube Tuesdays

Jes Scholz talks to Jason Barnard about Google Discover, and hopefully some other of their recent pushy features.

In the space of just a few years Google has gone from a search engine, to an answer engine to an assistive engine, where it aims to predict what we want before we express the need.

Whether or not this is a good thing is definitely up for debate / depends on personal opinion. However, as marketers we cannot afford to ignore this development.

How do these push services work? How can we optimise for them (CAN we optimise for them)? What benefits can we draw from them?

Kalicube Tuesdays: Google Discover and Other Push Features. With Jes Scholtz.

Scheduled for Tuesday 18th August 2020 at 16:00 CET:
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In partnership with Wordlift and SEMrush

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Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.