Strategic Live Streaming for Business Development (Dr Ai Addyson-Zhang with Jason Barnard)

Dr Ai Addyson-Zhang with Jason Barnard at Kalicube Tuesdays

Dr Ai Addyson-Zhang talks to Jason Barnard about live streaming.

Live streaming is becoming more and more popular. But few people are using the format effectively.

Dr Ai Zhang is one of the pioneers of the format, and one of the foremost experts of leveraging business value from live streaming.

In this episode she talks about platforms for live streaming – LinkedIn, YouTube, Periscope, Twitter, Facebook… and how to leverage them for pre and post promotion. She gives a seemingly never-ending series of astonishing insights – most of which I will be using on this podcast from now onwards. She mentions boatloads of software solutions to help – Buffalo, Otter, Octopus, Media Studio (a billion dollar secret), Descript…

Incredibly interesting is that your audiences are very platform-focussed – most people will stick to one preferred platform – LinkedIn, Facebook, Twitter etc

Amazing discussion. Well worth watching.

Kalicube Tuesdays: Strategic Live Streaming for Business Development. With Dr Ai Addyon-Zhang.

Recorded live June 9th 2020. Watch now >>


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.