Dr Ai Addyson-Zhang with Jason Barnard at Kalicube Tuesdays
Live streaming is becoming more and more popular. But few people are using the format effectively.
Dr Ai Zhang is one of the pioneers of the format, and one of the foremost experts of leveraging business value from live streaming.
In this episode she talks about platforms for live streaming – LinkedIn, YouTube, Periscope, Twitter, Facebook… and how to leverage them for pre and post promotion. She gives a seemingly never-ending series of astonishing insights – most of which I will be using on this podcast from now onwards. She mentions boatloads of software solutions to help – Buffalo, Otter, Octopus, Media Studio (a billion dollar secret), Descript…
Incredibly interesting is that your audiences are very platform-focussed – most people will stick to one preferred platform – LinkedIn, Facebook, Twitter etc